It all began in 1967 in a small two-room office in central Stockholm. The two brothers Jonas and Robert af Jochnick and their friend sat and talked about their dreams. They wanted to create a different kind of company offering a different kind of product. They had this idea about giving people an opportunity to benefit from high quality beauty products inspired by our Swedish nature. At the time this was not an obvious road to success, especially not in Sweden. But that conversation marked the beginning of an incredible journey that continues to surprise and amaze 50 years later.
Today Oriflame is present in over 60 markets with over 3 million independent beauty consultants that share, promote and sell our beauty and wellness products.
We strongly believe that how you act – as a company and as a person – is important. It extends beyond the products we make into the things we do to make the world a little better. Since the start our charity work has always been important to us and we strongly believe that if we support the most vulnerable in our society we can help give them better opportunities to change their lives to the better. This firm commitment to support self-help is the guiding principle in our charity work.
To create the biggest impact, we have gathered all our community work under one umbrella – The Oriflame Foundation. We work with NGO’s and charity organisations that shares our aims and values and that have the experience to develop initiatives that enables real change. These include the World Childhood Foundation and SOS Childrens’s Villages.